Strategic communications isn’t just for large corporations. Walk through a planning template to guide your project’s approach to communications to influence policy or practice. Learn how to engage key stakeholders early and tailor messages for audiences toward achieving maximum impact. Understand how to identify, research, and engage target audiences, assess resources, and identify obstacles to inform how you develop messages and leverage communications products and channels in deploying your strategy.

Overview: 

• Introduction of the concept of strategic communication as a thought as well as a process.
• Discuss why effective communication is important for your projects.
• Approachable and practical strategic communication template you can use for your project immediately
• Tips for practitioners

Related Materials:

• Communications Strategy Template
• Utilizing Accessible Language in Research Translation